Media Training
The voice a company presents to the media is one of the most crucial links between a business and the public, and can play a vital role in the
development and maintenance of a company's image. This course teaches how
you can use the media to your advantage to enhance your company's profile,
generate and re-build trust, and minimize impact in the event of a crisis.
Realistic and relevant role-play scenarios tailor-made to your organization
will demonstrate the role of the media from both a public relations and
journalist's perspective; cultivating a positive relationship with the media and fostering useful contacts; enhancing your reputation through common
media avenues; building trust and repairing broken trust; how to recognize
opportunities and use them to your advantage; decision-making under
pressure; no-notice interview skills and the vital "ten second grab"; crisis
management; useful media terminology; the importance of image; and
reinforcement mechanisms for lasting results.
Each participant will be given a Brandon Centre workbook to reiterate the
key messages, points and guidelines.
Interview Skills
This course is an extension of "Media Training", focusing solely on how to
refine your skills during a media interview.
Through the use of hands-on role-play, mock interviews relevant to your
organization will demonstrate how to best prepare for an interview; the role
of the journalist and his/her objectives; how to use a media interview to
your advantage; the changing requirements of interviews for print, radio and
television; the power of the "ten, fifteen or twenty second grab"; how to
adapt accordingly to a short-form or long-form interview; coping with
heavy-handed or trick questions and how to spot them; minimizing crisis
impacts through a media interview; handling little or no-notice interviews;
and the importance of image.
Each participant will be given a Brandon Centre workbook to reiterate the
key messages, points and guidelines.
TV Presenter Training
Whether you long for the spotlight but have never stepped in front of a
camera, are an experienced presenter who needs some polishing up, or are a
celebrity ready to make the transition from guest star to host, this course
teaches you all you need to know about being a successful television
presenter.
Realistic and relevant practice scenarios tailor-made to your objectives
will demonstrate essential elements needed by a television presenter; the
role of the presenter within the television environment; television
terminology and the key things you'll need to know when starting out; how to
build confidence on camera; identifying your unique traits and using them to
your advantage; presenting skills for a range of environments, e.g. live
television, lifestyle, MTV, news, etc; writing your own scripts; interview
skills and your objectives as an interviewer; the importance of knowing your
audience; effective adlibbing; voice training; avoiding common problems and
faux pas; combating nerves; fixing awkward habits; building a showreel;
audition tips; and the importance of image.
This course will be taught in English but the same principles still apply in
Cantonese and Putonghua.
Each participant will be given a Brandon Centre workbook to reiterate the
key messages, points and guidelines.
Actor Audition Training
Whether you're a seasoned professional or picking up drama as a new hobby, every actor rehearsing for a part or audition can benefit greatly from
practicing their scene with another trained actor.
Simply bring in your specific scene requirements whether it be a monologue,
duologue or group scene, and our trained acting tutors will help you
rehearse your lines, provide another actor to bounce off, plan movement and
blocking, and provide useful tips on performance and characterization.
Given that often the casting process can be quite dry and soulless, we will
also practice the scene for as long as required, in an environment
reminiscent of what the actor is likely to encounter on the day.
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